The Christmas gifting season saw a 20-30% sales boost for D2C brands in categories such as personal care, desserts, eatables, ...

Rugby shirts, along with boat shoes, signet rings, and padded vests have usually been considered more Prince William than ...

We had an amazing time at this year’s Comic Fiesta! Cosplayers, anime fans, and gaming enthusiasts all gathered at the KL ...

The gravity of the situation was laid bare last week when Nike slashed its 2025 forecast after reporting weaker-than-expected ...

Dawn Hedgepeth and Jane Newman discuss the brand’s evolution in activewear and apparel and how Hanes Moves will solve ...

TKEES Gemma sandal ($98): The brand describes itself as developing the “world’s best flip flop” and it’s certainly one of the ...

With Boxing Day sales in full swing, now's the time to start shopping all of the must-have fitness wear pieces - and we've ...

It's been a huge year for Teesside Park, with seven new brands opening at the popular complex - and there's more to come in 2025.

The Salomon XT-Whisper trainers have been praised for their sturdy support and now come in styles for both men and women ...

Nike is the world’s largest sportswear brand but the company has struggled this year. Can Nike's new CEO Elliot Hill turn ...

The blossoming of regional players shows a desire to cater to a smaller target of customers, who are more demanding than ever ...

Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.