Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, that was not always the case. Adidas supplied the NBA wi ...

Doosan Bears ends 30-year sponsorship with Fila Korea, partners with Adidas Doosan Bears switches from Fila to Adidas, ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Lionel Messi sent shockwaves through the American ...

This came as no surprise as the $23.4-billion brand Adidas took a direct jab at the NBA and their current uniform provider, Nike, by reminiscing about the festive holiday-themed jerseys they once ...

The NBA Christmas slate was filled with several high-intensity and close-knit battles between some fo the biggest stars in the sport. Despite the quality of games, it felt like something was missing.

It's been an eventful start to 2025 to say the least. First came Louis Vuitton 's reedition of the Takashi Murakami ...

Celebrating a century and a half of footballing history, adidas and Aston Villa unveil a special anniversary jersey that pays tribute to the club’s storied past. The kit will be worn in the third ...

The worlds of soccer and fashion have become increasingly intertwined in recent years. Thanks to earning bucket loads of cash and the rise of social media—meaning they can’t just pop to the ...

Oh NBA, oh NBA... how lovely are your jerseys. More accurately, how lovely were your Christmas Day jerseys, because they don't exist anymore and we're sad about it. Even LeBron is nostalgic for ...

CLOT has once again redefined an adidas icon, transforming the timeless Superstar into an elegant dress shoe silhouette. While the Superstar’s iconic shell toe and overall silhouette remain ...

Italian brand Macron has produced high-performance sportswear along with huge growth since being taken over in 2004.