Kevin the Carrot has single-handedly increased Aldi’s market share, and upped both brand loyalty and sales during the festive ...

When you think of brands with brilliant marketing strategies, it's probably the big hitters that come to mind – the likes of ...

German supermarket giant is bringing in new Filled Mini Eggs for Easter, with flavours ranging from Jaffa, Nutoka, - which is ...

If you thought that German chocolate cake originated in Bavaria or Brandenburg, you're not alone. Many people are under the mistaken assumption that German chocolate cake is named after the ...

Aldi turned a potential legal debacle into an unforgettable marketing win. When Marks & Spencer accused Aldi of copying its Colin the Caterpillar cake with their own Cuthbert, Aldi’s response was ...

The latest social media call to action was over a new range of mini eggs at Aldi, filled with famous dupes ... (Lotus Biscoff inspired), Jaffa (Jaffa Cake style branding) and Nutoka (Nutella ...

(MENAFN) A German court has ruled that a discount supermarket chain, Aldi Sued, must stop selling a version of "Dubai chocolate" that is actually made outside of the Emirati city. The decision ...

The German-based food store ALDI has announced that all 15 of their Louisiana locations will be removing certain items from their shelves as a result of a recall issued by the Food Safety Inspection ...

and was praised for its adaptive suspension and space. Among the cheapest products on the list was ninth-placed Aldi's Almat Triple Chamber Sachets, washing capsules priced at £3 for 20.

Amidst these challenges, ALDI, the globally renowned supermarket chain, issued their first ever Price Leadership Report. The survey was conducted by a third-party global research company and found ...