The exchange4media group hosted the 11th edition of the Indian Marketing Awards (IMA) on Wednesday, January 29, in Mumbai. At the glamorous awards night, Procter & Gamble took home four coveted metals ...

At the star-studded awards night, Britannia secured six coveted metals for its outstanding and impactful marketing strategies ...

Finally, they're affordable. Lindsey explained that consumers feel like the bags help them achieve a certain status — known in marketing as a product's "badge value" — without breaking the bank.