Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...
Before Barbie's official debut in 1959, most young girls were given baby dolls as toys, meaning that they often found ...
Barbie was defined and degraded by her sexualised ... The global phenomenon reinvented the market and the narrative surrounding girls’ toys for the better. The prince didn’t save princesses ...
Action Man, Sindy and Barbie. They are all well-known names ... While Hilary added the same company did issue an Action Girl toy, she said there was no "Action Woman" despite the existence of ...
For over three decades in the last century, Barbara was one of the most common names given to baby girls in the United States ...
of New York City, a leading organization focused on empowering young girls, Mattel Philanthropy ... complete with Barbie toys ...