Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

PepsiCo, Inc. PEP looks well-poised for growth on strength in its core categories, diversified portfolio, improved digital capabilities and flexible go-to-market distribution systems. In the ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand tha ...

GAINESVILLE, Fla. – It’s the internet’s latest bizarre beverage sensation – a mix of blue Gatorade and inexpensive red wine that’s known, of course, as “Gatorwine.” On the campus of ...

Distribution of IV fluids to most hospitals nationwide were reduced 40-60% after the nation’s largest manufacturer was hit by Hurricane Helene. The Baxter North Cove facility in Marion, N.C ...

Leading the crowd in a “Let’s Go Buffalo” chant, he wore a sash that read “Grand Poobah” across his chest, and was seen downing a shot of Gatorade out of a bowling ball. Later ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 5 hours 48 min ago By Jesus Lara - 6 hours 4 min ago By Jack Neff - 7 hours 53 min ago By Bradley ...

$1 Off With Purchase Of Selected 28oz Gatorade Drinks From Participating ... DashPass is DoorDash’s membership that comes with a range of benefits including free delivery, 5% cash back on ...

Another company joined Cooper Flagg’s growing list of sponsors, with Gatorade becoming the latest big name to partner with the basketball phenom. Gatorade announced the partnership Tuesday ...

Gatorade, the world's most iconic sports drink and official partner of the Professional Women's Hockey League (PWHL), continues its commitment to fuel women in hockey by championing Canadian breakout ...