K18 may be one of the best hair masks for dry and frizzy hair as it can repair damaged strands. However, its alternatives can also offer the same benefits.

Is managing dry, dull and damaged hair a constant battle for you? With the rising pollution, frequent heat styling and ...

Serious Korean skincare ... spotted that the mask’s close adherence helped maximize the benefits of the hyaluronic acid. I love how this mask mimics the viral (and best K-beauty product ever ...

Our writers dig deep into the Strategist’s archives to surface the best things we ... from serums to sheet masks, this list covers a range of skin-care (and hair-care) categories.

IU and Jennie know a thing or two about looking chic all year round. Here are the best hairstyles for women inspired by ...

Korean beauty is typically more affordable when compared to what’s popular in the US, making it more accessible for people to test out, experiment and try new products. The absolute best K ...