Dolls. Upon opening, customers will find miniature plastic replicas of actual beauty products sold at Ulta, including products from major brands like E.l.f., Drybar, Urban Decay, NYX, and Lancôme.
As another year draws to a close, we’re using this very brief lull between the bustling holiday shopping season and the arrival of 2025 to reflect on the products that won the hearts and wallets ...