"Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the LEGO brand resonates with local consumers," he said. "We're proud that Monkie Kid has been well-received in ...

资深乐高玩家陈道亮用乐高积木创作出作品“金龙”。 Source: Supplied 玩具积木乐高（Lego）的爱好者即将迎来在墨尔本举办的年度Brickvention展览。

Lego is now seen as one of the most creative ... It is now recognized as the top toy company in the world and the strongest brand overall. Many books and studies detail the company’s methods.

We all know the Lego logo, but beyond that core brand asset, our favourite purveyor of coloured building bricks has been a little inconsistent in its branding. That's changing with the launch of a ...

“For us to sort of open up into the other side and bring sort of that brand to life too, and really being intentional with ...

This production model has inspired the Lego Group’s new design system developed by its in-house agency, Our Lego Agency (OLA) and Interbrand over the course of two years. The new identity responds to ...

The name Lego is an abbreviation of the two Danish words "LEg GOdt", meaning "play well." It is a mantra that the Danish company has followed for more than 80 years. The Lego brick in its current ...

The LEGO-ization of brand building refers to the idea of brands being built, re-modelled and shaped in public. At last year’s Cannes, Professor Galloway, who knows a thing or two about making ...

among items on display were fun lego recreations stemming from traditional Chinese culture, including the Forbidden City, Peking Opera facial masks, Suzhou double-sided embroidered fans ...

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"As I am in the middle of China, I can say that Shanghai is very busy as usual. It is still the place where you can build ...

Though the Lego brand has expanded into everything from movies to video games and amusement parks over the past decades, it has not ventured into crypto, save for a 2021 NFT-related tweet it ...