Brandy Melville just set up shop in Seoul's answer to Brooklyn, and it's sparking a shopping craze
The store, located in the hip Seongsu-dong locality, saw snaking queues and products flying off the shelves in its first week ...
Luxury fashion brands to raise prices in 2025
Luxury fashion brands in Korea are set to increase retail prices for their products in the new year, further pushing high-end ...
The Korea Bizwire6d
Korean Fashion Brands Expand Globally with Premium Strategy, Following K-Beauty’s Success
SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...
The Phnom Penh Post6d
K-pop and K-drama… How about K-fashion?
Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...
Korea2mon
Clothing and Fashion
and the Hwangnidan Street in Gyeongju—wearing hanbok from rental stores has become one of the most popular tourism activities for Korean youths. In addition, numerous fashion brands have released ...
Brandy Melville: Does English fit all — even in Korea?
Fast-fashion brand Brandy Melville's Korea debut draws backlash — not for its sizing, but for speaking English Brandy ...
Hosted on MSN24d
'I only sell $55 of clothes a day': Small businesses grapple with Korea’s grim economic outlook
Kim Jin-ha, a 78-year-old clothing shop owner in Yeomni-dong, Mapo District, central Seoul, arranges a clothing display at his small neighborhood store on Dec. 20. [YONHAP] Kim Jin-ha, a 78-year ...