Coca-Cola is one of the companies that has excelled in this area. I just returned from spending two days at the Coca-Cola Company headquarters in Atlanta, where I was a speaker at the IABC ...

Expects annual organic sales of about 10% Posts surprise rise in third-quarter revenue Shares dip 2% as CEO flags China, ...

Coca-Cola, the second largest drinks company in the world, is struggling to get a foothold with Gen Z consumers, experts have told Newsweek, after it announced it would be ending one of its new ...

Every brand logo tells a story, and has a story behind it. Logo expert weighs in on the most iconic examples logos and how ...

Mountain Dew is bringing the "mountain" back for the first time in 15 years, with a complete packaging design overhaul meant ...

Coca-Cola Spiced wasn't the hit the company hoped it would be among consumers. Just six months after launching the new flavor, Coca-Cola is pulling it from store shelves, even though the spicy ...

Coca-Cola Co. has decided to discontinue its recently launched flavor, Coca-Cola Spiced, after just over seven months on the market. The Atlanta-based beverage giant announced the decision on ...

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Coca-Cola said Tuesday it would be pulling a product in less time than it takes for a soda to go flat. The Atlanta-based beverage giant said in a statement to USA TODAY that Coca-Cola Spiced will ...

Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers. The company ...