You’ll swoon over these pink and red shimmery makeup picks from Moira Cosmetics, Jason Wu Beauty, Sacheu Beauty, and more.

Want to know about all the Love Island beauty favourites for 2025? We've found all the products so you can buy them too. Read ...

Charlotte Tilbury — one of the biggest beauty brands on the block — has a sweet treat in store for shoppers. The product ...

This allows for quick and easy touchups that'll save you time, so you'll never leave home without it. Amazon Promising review ...

One intrepid ELLE beauty editor trials 17 setting sprays in a heatwave. From long-lasting fixing sprays to glowing finishing spray, read her review.

Laura Geller shared makeup tips for women over 40 including her recommendations of primer, baked powder, white eyeliner, and ...

The pigment stick, which is currently available in seven different shades, has a cream-to-powder formula that works as an ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Like many beauty fans, my first foray into By Terry as a brand was Baume De Rose. If you've not heard of it, this is a £40 ...

It's time to use products that actually aren't a waste of money.

SHOPPING: Huda Beauty is back with another shade of its bestselling Easy Bake Powder, Ube Birthday Cake, and this may be its ...