T here’s a lot of pressure on a text logo – its impact is reliant on only a few subtle elements of design. As the designer ...

From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. The new Paramount logo is the fleece vest of entertainment ...

Tesco has unveiled a clever new campaign that lets its produce do the talking. In a stripped-back reimagining of its iconic ...

However, designing an iconic logo takes skill and strategic thinking. This comprehensive logo design guide covers everything you need to know about creating logos that build brand recognition. This ...

From FedEx's famous 'negative space arrow' to the 'A - Z smile' of the Amazon wordmark, it's the double-take-worthy details ...

The new logo is intended to cleverly combine the initials IDW, taking the tops of the letters 'ID' and the bottom of a 'W'.

The new feature is available to virtual, online, and physical business owners - and works across multiple Apple apps. Here's ...

Here are some of the design principles we should keep in mind — and a few of the questions we should be asking — as City ...

Whether you’re starting a business or rebranding an existing one, investing time and effort in creating the perfect logo can pay off handsomely. The perfect design tells your brand’s story at ...

Embarking on the journey of logo design can feel overwhelming, especially when considering the multitude of elements that need to align perfectly. From choosing the right font that speaks to the ...

Discover the secrets behind the Leica logo design. Learn how to create a brand identity, on a budget. Expert tips and real-world examples inside. Uncover the secrets behind the Estée Lauder logo ...

Eurostar, which merged with Thalys in January 2023, now operates the overwhelming majority of trains between London, Paris ...