Color and clarity specification are described on the same scale as the GIA Diamond Grading Report for natural diamonds, but do not correlate to nature’s continuum of rarity. The laboratory-grown ...
In response to these trends, Signet launched its new natural diamond advertising campaign 'Worth the Wait' in October. The campaign, a collaboration between Signet and De Beers, aims to reintroduce ...
Diamond color is all about what you can’t see. Diamonds are valued by how closely they approach colorlessness – the less color, the higher their value. (The exception to this is fancy color diamonds, ...