The 'Quechua 2 Seconds Easy Fresh & Black Pop-Up tent (2-person)' doesn't exactly roll off the tongue. In fact, if the promises are to be believed, it'd probably take you longer to say the name ...

No additional tools are required. Not only are the new shelters easy to build, they are safer, more cost effective, and bigger than a typical refugee tent. The 57-square-foot shelter will also ...