A good primer can blur the appearance of pores, fine lines and wrinkles, and make your makeup look flawlessly smooth. We ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

Whether you're a makeup newbie or a seasoned pro, subtle mistakes can sneak into your routine, affecting your overall look.

Underpainting has a long history in drag makeup, where it's used to soften hyper-defined contour. But it made its way mainstream via TikTok, where creators use underpainting to achieve a more lived-in ...

We love using makeup to enhance our features, conceal any flaws and boost our confidence. And one of our favorite features to ...

How to slim your face using one product. Contouring is a technique that allows you to transform your face shape using makeup ...

The road to Rutgers University begins Monday as the NJSIAA team wrestling tournament gets underway. The first two rounds of ...

Designed for all skin types, the gel-like serum is a must for dehydrated, tired or stressed skin. The Dragon's Blood Water ...

The Big Game is here, and e.l.f. (NYSE: ELF) is making a new play, joining the live viewing experience and inviting the community to its pioneering fi ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

For a quick primer on essential MCU characters and storylines, here are five movies and shows to catch up with before ...