Smart clothing – shirts ... s hoops team uses the Sensoria Fitness line of sports bras (which contain a built-in, washable sensor that connects to the company’s own or other apps) and the ...

This development in Peloton's marketing transformed it from a fitness company to a close-knit community. For many years, fans ...

The fitness company continues to expand its third-party partnerships as it seeks to strengthen its turnaround momentum under a new CEO.