I thought that it would be such a fun moment to have a campaign [with FRAME Denim] around bringing the skinny jean back. The Unstoppable Denim Trends That Are Here to Stay Skinny jeans most ...

Alix Earle and Frame just launched "The Alix" skinny jean with a daring campaign starring the social media star and photographed by Get all the details on the launch. A portion of the sales will be ...

The Gen Z influencer resurrected the polarizing look that reigned in the early aughts with an exclusive pair in partnership ...

Frame, which was founded as a denim company by Erik Torstensson and Jens Grede in 2012 and has since grown to include ...

“FRAME was conceived and launched in 2012 with one jean, the skinny de Jeanne, our take on the skinny jean in premium denim in classic blue. It became a best-seller globally, launched our ...

The co-branded collection, which marks Earle’s second time working with Frame, consists of The Alix jeans, a high-rise silhouette with a leggings-like design. It’s available to shop in two washes: a ...

Alix Earle championed the return of skinny jeans with her new collab with Frame. The Gen-Z influencer announced the launch of ...

DENIM TRENDS MAY come and go, but 2025 is proving it’s all about variety. From floor-grazing wide leg styles to jeans covered in embellishments, the options are endless. And then there’s Bella ...

The turn-up trend offers a new way to invigorate existing denim styles that may already be in your wardrobe ...