What is the G League? Here is more on where James will be spending his time during his first year as a professional.

Beginning with the 2017-18 season, the NBA D-League became the NBA G League as part of a multiyear expanded partnership ...

Gatorade announced on Tuesday that it signed Duke basketball freshman Cooper Flagg to a name, image, and likeness endorsement ...

Meaning: If you use these links to buy something, we will not earn a commission. But is Gatorade good for you? While its nearly two dozen beverages contain electrolytes, including sodium and small ...

What the election results could mean for college sports; the Big Ten and SEC well-represented in initial CFP Rankings and the NBA suspends 76ers center Joel Embiid for shoving media member.

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

Bronny James, the 20-year-old son of LeBron James, has officially been assigned to the Los Angeles Lakers' G League affiliate, the South Bay Lakers, in time for their season opener this weekend.

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

1 pick in the 2025 NBA draft by ESPN. Now, he can add Gatorade sponsorship to his list of accomplishments as the 6-foot-9 phenom became the first men's college basketball player to sign with the ...

Sarah Strong says that seeing all the names of the greatest players in UConn's storied history makes her want to add her name ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...