Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website.

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...

LOS ANGELES (AP) — Los Angeles County is taking on Pepsi and Coke for their role in plastic pollution. In a lawsuit filed ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Filled with the refreshing Glacier Cherry flavor that Gatorade fans know and love, fans can enter the sweepstakes for a chance to win one of the coveted bottles to celebrate the annual Penn State ...