Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

I very much wanted to like Gatorade's Fast Twitch energy drinks when they first came out. In part because I go through a lot of caffeine every week and could use a little more hydration in the ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

Gatorade and Delta -- are the most recognized by the league's fans in the fourth annual Sponsor Breakthrough study fielded ...

Cooper Flagg, the 17-year-old basketball star, has endorsement deals with Gatorade, New Balance and New Era before his first ...

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Baxter, which makes around 60% of the IV solutions used in the US daily, announced that it has restarted its ...

"For me it was a huge opportunity coming from a family that drank Gatorade pretty much my whole life," said Flagg, a versatile 6-9 guard-forward. "I grew up with my brothers drinking Gatorade ...