Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

The University of Texas hasn’t played the University of Florida since 1940. All these years, Longhorns fans have been denied ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

I love to hear stories about someone using ingenuity and self-reliance to get out of a difficult situation. A friend in the medical profession related the following survival story. It’s one of ...

I very much wanted to like Gatorade's Fast Twitch energy drinks when they first came out. In part because I go through a lot of caffeine every week and could use a little more hydration in the ...

I love to hear stories about someone using ingenuity and self-reliance to get out of a difficult situation. A friend in the medical profession related the following survival story. It’s one of ...

But is Gatorade good for you? While its nearly two dozen beverages contain electrolytes, including sodium and small amounts of potassium, it's worth looking beyond the advertising to understand ...

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...