Athletes' latest high-tech tool may be a bottle of Gatorade. The sports beverage brand is developing a "smart cap" that communicates digitally with a band aid-like sweat patch to track users ...

The Gatorade Gx 30 oz. is not just a regular water bottle — it’s a smart one. It’s equipped with electronic cap sensors that light up to indicate your hydration levels. This feature is especially ...

NFL Network Insider Mike Garafolo details former NFL quarterback Tom Brady's proposed partial ownership of the Las Vegas Raiders. New Orleans Saints defensive end Cam Jordan joins "NFL Total ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

People can certainly become creative when it comes to completing simple tasks like that of removing a bottle cap. Woodworker [Matt Thompson] has come up with a next-level bottle opener that not ...

Quaker Oats is adding some Cap'n Crunch products and Gatorade protein bars to the list of products it's recalling because they may be contaminated with salmonella. The company, which is part of ...

Join the New Orleans Saints quarterbacks and a few special guests in the first Quarterback Challenge of 2020 Saints training camp. The Saints quarterbacks take their skills to the baseball diamond ...

Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website.

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...

Gatorade, for instance, was given a sleek new bottle design alongside a decrease in volume from 32 to 28 ounces — a price jump of about 14% that most Gatorade drinkers probably didn't notice.