Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website.

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

Gatorade has launched a new generative artificial intelligence feature on its website that allows Gatorade iD members to customize Gatorade Squeeze Bottle designs for purchase. The tool is powered by ...

Some of the most iconic athletes in the world have collaborated with the brand on signature bottles, and last year Gatorade.com began offering enhanced customisation capabilities on its website. Now, ...

My water bottle is attached to my hip. I carry it around the house all day, leave it by my bedside at night, and take it with me pretty much whenever I go on errands, walks, and trips. Before I ...

A new requirement for a tethered design for plastic caps on drinks bottles has officially come ... must’ve been a manufacturing fault when the lid stayed attached, so I pulled it off without ...