Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Baxter, which makes around 60% of the IV solutions used in the US daily, announced that it has restarted its ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

Gatorade and Delta -- are the most recognized by the league's fans in the fourth annual Sponsor Breakthrough study fielded ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

A global soccer tournament organized by Gatorade and UEFA Champions League for male and female players between 14-16 years old that fosters young talent across the world. The top teams in the ...

The recipe is simple: One part Gatorade “glacier freeze” flavor (it’s light blue) and one part red wine (priced at $12 or less a bottle). Across social media, users are posting their own ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

The projected No. 1 pick in the 2025 NBA draft, Flagg has reached an NIL (name, image and likeness) deal with Gatorade, it was announced Tuesday, making him the first men’s college basketball ...