Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

The University of Texas hasn’t played the University of Florida since 1940. All these years, Longhorns fans have been denied ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Gatorade announced the launch of Gatorade Hydration Booster – a new electrolyte drink mix designed to provide all-day hydration. Gatorade Hydration Booster is Gatorade's first electrolyte powder ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

But is Gatorade good for you? While its nearly two dozen beverages contain electrolytes, including sodium and small amounts of potassium, it's worth looking beyond the advertising to understand ...

It was two isolated incidents of youth snorting Gatorade powder that prompted Kahnawake Shakotiia’takehnhas Community Services (KSCS) to issue an alert to parents earlier this weekend. The notice ...

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...