Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Gatorade announced the launch of Gatorade Hydration Booster – a new electrolyte drink mix designed to provide all-day hydration. Gatorade Hydration Booster is Gatorade's first electrolyte powder ...

It was two isolated incidents of youth snorting Gatorade powder that prompted Kahnawake Shakotiia’takehnhas Community Services (KSCS) to issue an alert to parents earlier this weekend. The notice ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...

Gatorade has launched a new generative artificial intelligence feature on its website that allows Gatorade iD members to customize Gatorade Squeeze Bottle designs for purchase. The tool is powered by ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

deal with Gatorade, it was announced Tuesday, making him the first men’s college basketball player to join the performance and wellness sports drink company. "For me it was a huge opportunity ...