Gatorade has been branching out into new categories, including unflavored water, to keep up with consumers' changing tastes and tougher competition. Rivals like Prime Energy and Coca-Cola's ...

The invention of this electrolyte-filled beverage essentially created a new subgenre of drink, with copycats like Body Armor, ...

Prime Hydration is a sport drink and claims to contain less sugar than Gatorade and have fewer calories. Prime Energy is reputed to be a direct competitor to Red Bull and contains caffeine.

A global soccer tournament organized by Gatorade and UEFA Champions League for male and female players between 14-16 years old that fosters young talent across the world. The top teams in the ...

Manchester City has renewed its partnership with sports drink and nutrition brand Gatorade. The new deal, which runs until 2025, will see the world’s number one sports drink brand continue as the ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

But what really shocked viewers was the moment two crew members poured Gatorade over the “My Heart Will Go On” singer. The introductory video, posted via NFL on NBC’s YouTube channel after ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

The projected No. 1 pick in the 2025 NBA draft, Flagg has reached an NIL (name, image and likeness) deal with Gatorade, it was announced Tuesday, making him the first men’s college basketball ...