Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand's free membership platform on www.gatorade.com.

In partnership with Adobe Firefly, Adobe's family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

The latest customizer tool permits athletes to highlight their distinctive styles and interests via the personalization possibilities on Gatorade Squeeze Bottles. Some iconic athletes across the ...