Baxter, which makes around 60% of the IV solutions used in the US daily, announced that it has restarted its ...

Jeffrey Laperuta, 75, knows. He has volunteered at the Mile 3 fluid station of the New York City Marathon every year since ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

According to the RTIC website, that's about 30% lighter than many other popular models. Depending on where you take it, you ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

"Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock ...

Los Angeles County is taking on Pepsi and Coke for their role in plastic pollution. In a lawsuit filed Wednesday, the county ...

Cooper Flagg, the 17-year-old basketball star, has endorsement deals with Gatorade, New Balance and New Era before his first ...

Four sophomores, Elle Stearns ’27, Kayla Tillman ’27, Adele Auchincloss ’27 and Riley Getchell ’27, dressed up as the iconic ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...