Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website.

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Gatorade, as the pioneer of sports drinks, is the choice of professional athletes at home and abroad, but consumers mistakenly believe that "professional athletes need to drink sports drinks, ordinary ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

Gatorade has become one of the most popular sports drinks in the world, known for its bright colors and flavors as much as for its ability to hydrate you and replenish electrolytes. A lot of ...

NFL Network Insider Mike Garafolo details former NFL quarterback Tom Brady's proposed partial ownership of the Las Vegas Raiders. New Orleans Saints defensive end Cam Jordan joins "NFL Total ...

Gatorade, for instance, was given a sleek new bottle design alongside a decrease in volume from 32 to 28 ounces — a price jump of about 14% that most Gatorade drinkers probably didn't notice.

Join the New Orleans Saints quarterbacks and a few special guests in the first Quarterback Challenge of 2020 Saints training camp. The Saints quarterbacks take their skills to the baseball diamond ...

In order to battle dehydration, many people have reached for sports drinks like Gatorade in an attempt to replenish ...

Los Angeles County is taking on Pepsi and Coke for their role in plastic pollution. In a lawsuit filed Wednesday, the county alleged PepsiCo and Coca-Cola companies have misled the public about the ...