From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.
“The aspiration and desire for gold jewellery in Kerala ... forming the seed capital that fuelled it, as women offered their ornaments up, to be melted, sold and otherwise used to raise funds and keep ...
The initiative recently received national recognition, winning the prestigious National Association of Jewellers CSR Initiative of the Year award, sponsored by the Responsible Jewellery Council (RJC).