But the real shocker is that a mind-blowing $1.8 billion of Halo's total revenue came from merchandise like apparel ... Flashpoint" tabletop game from Mantic Games. All this comes even though ...
What did give me pause, though, is that a huge $1.8 billion chunk of that revenue hasn't even come from the video games at all. Instead, it's flowed in from purchases of Halo merchandise ...