With 70,000 employees and 450 stores in 17 countries, the brand's accessibly-priced fashion once earned it the nickname 'Primarni' in the 2000s–a time when it featured alongside high-end fashion ...
From high-end luxury to streetwear, Black fashion brands are changing the game, one garment at a time. The legacy of Black creativity goes back centuries to pre-slave trade days when African ...
This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding. Costly pricing denotes superior worth ... Bonding over brands ...
As part of The Drum’s Fashion & Beauty Focus, we explore whether these high-end brands risk losing their prestige by appeasing the next generation of shoppers. Experts debate whether luxury ...