With 70,000 employees and 450 stores in 17 countries, the brand's accessibly-priced fashion once earned it the nickname 'Primarni' in the 2000s–a time when it featured alongside high-end fashion ...
Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends. This comprehensive guide explores the ...
Spain’s Loewe is a luxury fashion brand with a rich history dating back to 1846. Originally renowned for high-end leather goods such as bags, wallets and purses, as well as perfume, the brand has ...