You’ve seen them before — you know, the skincare commercials where the person on the screen splashes water all over their ...

The right hydrating primer will get your foundation glowing all day long. These moisturising formulas are making the cut ...

The Instyle team of beauty writers and editors rely on the Milk Makeup Hydro Grip Primer to help their makeup outlast concerts, outdoor music festivals, and long work days. Here’s our honest review of ...

No matter how many layers of moisturiser or hyaluronic acid you apply beforehand, even the most glow-giving bases can turn powdery after a few hours. While many of the best makeup primers are ...

Everyone can benefit from a hair primer to make styling easier and better, but finding the best one for your mane is key. Whether your hair is thick, thin, curly, straight, damaged, or coloured, there ...

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when every ...

You’ve probably heard this said many times, but a lot of people use a primer before putting on makeup to get the best, long-lasting results. You don’t want your foundation or concealer sliding off ...