The IKEA effect is a cognitive bias where consumers put a high value on products they have partially created or assembled. It takes its name from Swedish furniture company IKEA. Designers involve ...
That site has long been home to a 310,000 square-foot industrial building where customers can buy ready-made beds, desks, sofas, lamps, and, of course, Swedish meatballs. On Sept. 25, state Superior ...
For 2025, IKEA expects a boost to sales as lower interest rates drive more people to move house, which usually prompts buying of beds, sofas, and bookcases. Store visits increased by 3.3 per cent ...