The funds will be allocated to expand the brand’s online and offline presence nationwide, primarily serving Indian women.

Lingerie, a word that, just hearing it, can evoke both glamour and… apprehension. Yes, because for many of us, the world of lingerie is an adventure fraught with pitfalls: between sizes, shapes, ...

Rihanna's Savage x Fenty has just dropped its Valentine's Day collection and it's every bit as fabulous as you'd expect with ...

A few years ago, plus-size lingerie was almost a taboo subject. Curvy or big women (no, that’s not a bad word) struggled to find styles that were pretty, comfortable, and suited their curves.

Amisha Jain In 2011, when Zivame started, the core idea was delivering a better and privacy-focused lingerie shopping experience to modern Indian women. This was the time when the conversation ...