JLab's new Go Pop ANC are the new most affordable Bluetooth earbuds on the market with ANC (active noise cancellation), at just $30. The buds have a decent feature list, too, with a "Be Aware" pass-through mode,

JLab already sells a budget-friendly pair of noise canceling wireless earbuds with its $59.99 ANC 3, but at $29.99, the company’s new Go Pop ANC are half the price while still offering features like an ambient sound boosting mode and up to 21 hours of battery life with ANC active.

While ANC (and the price) are definitely the headlines on the Go Pop ANC, the earbuds have several other features that make them worth a look: A claimed six hours per charge for the earbuds (with ANC on),

JLab blew me away in early 2020 when the company debuted its $29 Go Air earbuds. For the first time, I realized that I had to pay closer attention to budget earbuds because some companies manage to build impressive products for less than $50.