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Marketing Dive
2 天
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social.
2 天
McDonald’s shares slide as E. coli outbreak tied to Quarter Pounder kills 1 in US
The outbreak was reported in 10 states and at least 10 people have been sent to the hospital, the U.S. Centers for Disease ...
Future Market Insights
3 天
Global No-Fat Peanut Butter Market Set to Reach USD 5.5 Billion by 2033, Growing at a 4.1% CAGR
The no-fat peanut butter market is projected to secure a valuation of USD 3.7 billion in 2023 and rise to USD 5.5 billion by ...
esmmagazine.com
3 天
J.M. Smucker To Divest Cookie Brand Voortman In $305m Deal
J.M. Smucker said it would sell its cookie brand, Voortman, to US-based premium snacks maker Second Name Brands in a $305 ...
brandequity.economictimes.indiatimes
3 天
JM Smucker to divest cookie brand Voortman in $305 mln deal
The Jif peanut butter maker, which was exploring a sale of Voortman in July as reported by Reuters citing sources, said the ...
3 天
McDonald’s Quarter Pounders linked to deadly E. Coli outbreak, CDC says
McDonald’s Corp. Quarter Pounders were linked to an E. Coli outbreak in the western part of the US, sickening 49 people and ...
3 天
Smucker sells Canadian cookie maker Voortman for US$305-million
Ohio-based Second Nature Brands to purchase the cookie maker in an all-cash deal, though it has said whether it will maintain ...
Campaign US
8 天
Jif challenges consumers to send hundreds of texts for a chance to win free peanut butter
How: Jif is challenging consumers to be among the first 1,300 people to text the word “peanut” to 1-855-PEANUTZ 1,300 times in order to win a free jar of peanut butter. It’s a simple, interactive ...
8 天
These Trans Teens Are Barely Getting By — And Now They Have To Deal With Ron DeSantis
Taking a hiatus from an afternoon’s worth of heaving boxes up a perilously narrow flight of stairs, the two engage in a bit ...
8 天
The Best Peanut Butter We Tried Is An Unbeatable Classic
Peanut butter is a pantry staple that is hard to get wrong, but one brand stands above the rest as the best according to The ...
MediaPost
9 天
Jif Canada Turns 1,300 Peanuts Into Text Challenge
“The fact that a 1kg jar has 1,300 peanuts inside it is kind of hard to wrap your brain around," said Kohl Forsberg, ...
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