Makeup trends may fluctuate, but dewy, smooth skin is always in—hence the sustained popularity of K-beauty’s glass skin trend. I’ve been chasing its defining characteristics (pane-like ...
Spear heading trends such as the viral 'glass skin' and natural-looking minimalist makeup, K-beauty promotes skin health with an emphasis on SPF and gentle formulas. They are also known to be ...
strengthening its role as a bridge between K-beauty brands and global consumers The global website offers key features popular among Korean users, including category-based rankings, the hwahae Awards, ...