To find out if the VT Cosmetics Reedle Shot 100 Essence is the real deal or a gimmick, I tested the serum, known as ...

Two K-beauty experts weigh in on the Korean skincare trends to know in 2025—plus, the products you can shop now.

New year...brand new look? Prestige Singapore's digital editor Candice Chua heads down to JUNGSAEMMOOL's flagship store – a ...

Birdview Co., Ltd. (Co-CEOs: Woong Lee and Kyungil Kim), the operator of the beauty platform hwahae, announced that its ...

K-beauty is famous for its effective skincare routines, and creating your own Korean-style face mask at home is easier than ...

The term was coined by K-Beauty insiders and an influx of products claiming to help a consumer achieve this skin goal has ...

As 2025 unfolds, here are the top emerging K-beauty trends you’ll want to adopt for a glowing transformation, according to Dr ...

It also plans to launch a Japanese version of the site this year. Korean beauty platform hwahae’s global website has ...

For the first time in history, Korean cosmetics exports exceeded US$10 billion, reaching US$10.2 billion in 2024—a 20.6% year-over-year increase.

Korean beauty firms gear up for tech-driven offerings as they carve out a new edge on the global stage Korean beauty ...