Sanrio's popular Hello Kitty & Friends mascots come to life in an adorable new Lego-esque building block release in the U.S.

Mochi Gummies just released a limited-edition Lunar New Year gift box that contains a variety pack of the brand’s best-selling gummy flavors: strawberry, mango, tangerine, sour watermelon, yuzu, and ...

Players can look forward to building whimsical, kawaii-inspired worlds and explore themed adventures with beloved Sanrio characters, including Hello Kitty, My Melody, Cinnamoroll, and more.

LEGO Harry Potter has been going strong for years now, with remakes of the most iconic scenes recirculating the markets every half-decade or so. This March, the latest rendition of The Knight Bus ...

Released in June 2021, the Lego Art World Map contains 11,695 pieces, making it the biggest Lego set ever made. Much more a piece of home decor than a typical model or plaything, it’s over one meter ...

LEGO has numerous third party partnerships that are wildly popular. We're talking brands like Star Wars and Nintendo and Harry Potter, etc. But LEGO's homegrown, original themes are a little more ...

LEGO is very fun. But as anyone who's wandered into the LEGO aisle can attest, that fun comes with a hefty price tag. Many of the best LEGO sets for adults that trend on social media will run you ...

“Sanrio is known around the world for its iconic characters and influential presence in kawaii culture, and our fans are always looking for what’s next in the collectible space,” says Craig Takiguchi, ...

Amazon (2) My 6-year-old son is a complete brick fiend, and I honestly get a little jealous seeing the engaged fun he has building Lego sets. His favorites are colorful builds with moving parts ...

Nintendo announced its next big Lego collaboration is a set based on the original Game Boy handheld. The new kit joins Lego's line of other video game system replicas like the NES and Atari.

The company is teasing a collaboration with Lego that will see the original grey brick known as a Game Boy rendered in Lego blocks. There are no details yet, aside from the fact that it’ll be ...