Jake, a budding basketball player, longed to embody the spirit of his hero, Michael Jordan. While he couldn't afford genuine Jordan shoes, he purchased a pair of replica Jordan 1s. The shoes gave him ...
Over a quarter of brands currently participating in the endorsement landscape entered it for the first time during the last 12 months. However, only 4% of these newcomers entered into multiple ...
Kayfabe (noun) kay-fabe: The tacit agreement between professional wrestlers and their fans to pretend that overtly staged wrestling events, stories, characters, etc., are genuine. When the wheels ...