Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

Korean celebrities are expanding their reach into fashion and beauty by launching their own brands. Though many celebrity-launched brands seem to disappear without much success when the products ...

Luxury fashion brands in Korea are set to increase retail prices for their products in the new year, further pushing high-end goods out of reach for average consumers in the country. The expected ...

The 2025 Korea First Brand Awards winners have been announced! Every year, the Korea First Brand Awards conducts consumer ...