With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

Fast-fashion brand Brandy Melville's Korea debut draws backlash — not for its sizing, but for speaking English Brandy ...

Designer fashion brands, known as the so-called ‘musinsa,’ have sparked controversy by misrepresenting products filled with ...

In addition, numerous fashion brands have released casual outfits designed by adapting hanbok to fit the modern lifestyle, and some schools chose hanbok–inspired clothes as their uniforms. In July ...

U.S. dollar exchange rate is creating mixed fortunes for export companies in cosmetics and apparel. Clothing Original ...

Luxury fashion brands in Korea are set to increase retail prices for their products in the new year, further pushing high-end ...

Prada has named South Korean actor and Queen of Tears star Kim Soo-hyun as its latest brand ambassador. The actor is ...

The Virginia-based brand by South Korean-born designer Junghoon Son delivered a reimagined “Squid Game” apparel line, which ...