With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

From K-pop to K-fashion, there has never been a time when Korean culture has been more enthusiastically consumed and beloved by fans overseas (there’s also good reason to visit – see our Seoul tour).

So I decided to give Korean Fashion a try and it was not what I expected... 😳 Bela Karolyi, who led Nadia Comaneci and Mary Lou Retton to Olympic gymnastics gold, dies Arnold Schwarzenegger is ...

Yeonjun, a part of the South Korean boy band Tomorrow X Together (TXT), does fashion quite well and is known for his super ...

And even if this Korean beauty routine requires a little patience, the results are well worth the effort! So, are you ready to shine brightly with "Glass Skin"?

A very non-controversial opinion would be that both BIGBANG and BTS are immensely significant factors behind the global rise ...

Jeong Ji-woo, the South Korean influencer-entrepreneur, talks about launching her K-beauty brand Neaf Neaf in India and ...

Prada has named South Korean actor and Queen of Tears star Kim Soo-hyun as its latest brand ambassador. The actor is ...