With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

Nykaa’s Beauty Trends Report reveals 2024 shopping habits, highlighting a 60% rise in late-night purchases, increased demand ...

The superfan who moved to Korea for K-pop What do non-Koreans love about K-pop? Who are BTS and why are they so important Packs of confident young men saunter into the salon and then leave with ...