You know a heavenly salon scent when you come across one. All of those spritzes and sprays do your hair some good — and you can pick them up outside of your salon. Whether you’ve taken a leisurely ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Last up in the den is Pembrokeshire-based Lucie MacLeod, who is hoping to woo the dragons with her natural haircare brand ...

February is the second-best month (after September) for new beauty launches. The run-up to Christmas is gifting season, with sets and fragrances everywhere you look, and nothing much happens in ...

South Korean singer and songwriter Kim Taehyung, popularly known as V, is becoming a leading inspiration for men’s grooming.

Report on how AI is redefining market landscape - The global dry shampoo market size is estimated to grow by USD 3.66 billion ...

Unlock radiant skin secrets! Know the differences between Korean and Japanese skincare routines. Find out which one reigns supreme for achieving glowing, healthy-looking skin.

This Valentine’s Day, WOW Skin Science invites couples, gift buyers, and self-care enthusiasts to celebrate love and wellness ...

With a truly mind-boggling 128,000+ 5-star reviews, the Hero Cosmetics Mighty Patch pimple patches are holding steady at the ...

Ukrainian special operations forces have given an insight into the brutal, near-suicidal tactics of the North Koreans they have faced in intense fighting in the Russian border region of Kursk.

Amazon’s secret ‘internet famous’ beauty section is a curated page where you can shop the latest viral beauty products.

Around 60 per cent of us live in a hard water area, which can cause everything from brittle hair to sore skin. Short of moving, here's how to mitigate the ...