At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego is growing rapidly. The Danish company saw revenue jump 13% in the first six months of the year ...
Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on ...
Lego did not begin with plastic. Its founder, Ole Kirk Kristiansen, started the firm in 1932 as a maker of wooden toys, truncating leg godt, Danish for “play well”, to form its name.
Lego has built its success brick by brick. The rest of the toy industry is looking a bit like Wheezy from Toy Story 2. CNBC reported Monday that Lego has significantly outperformed its toy-making ...